Broker Brand Identity

A—bes

Transparency and unambiguity is not exactly the first thing one thinks of insurance brokers. Our customer Abes AG puts an end to it and brings light into the darkness of the insurance world.

Transparent from A — bes.

With this purpose, we have developed a brand identity that clearly and directly says what it is about. The logo adapts to the respective format. The world of images with the same elements and headlines as "just because everything looks the same is it not the same" satirises the insurance jungle.

Client 

Abes AG

Task 

Strategy

Brand Identity

Brand Design

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