Communication

BMW HP4 Race

Gentlemen, please start your engine!
Strictly limited to 750 pieces worldwide. Carbon frame, carbon rims and screwed together by hand in the BMW manufactory in Berlin. At 80,000 EUR each, it is one of the fastest investments on 2 wheels you can drive on the racetrack.

For the 750 exclusive owners, we have developed a concept for customer loyalty and a »Coffee Table Book«.

Drive safe!

Client 

BMW AG

Task 

Launch Communication